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San Luis Obispo, CA – Live Eyewear announces the company’s partnership with The Recreational Boating & Fishing Foundation (RBFF) to promote and support the Anglers’ Legacy program. The new partnership was formed in conjunction with Live Eyewear’s release of the Cocoons Pro Series sunglass collection. A portion of the proceeds generated from the retail sales of the new Cocoons Pro Series sunglasses will be donated back to RBFF.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. The foundation helps people discover, share and protect the legacy of boating and fishing through national outreach programs such as the Anglers’ Legacy and Take Me Fishing campaigns.
The Anglers’ Legacy program asks avid anglers to share their passion for fishing by promising to take one new person fishing each year. The outreach campaign is part of a larger effort by RBFF to help reverse a nationwide decline over the past five years in the number of people fishing, according to a recent U.S. Fish & Wildlife Service survey.
Live Eyewear joins Bass Pro Shops, Cabela’s, and Dick’s Sporting Goods who have all partnered with RBFF this year to help expand the Anglers’ Legacy message.
“We are proud to be working with our key retail partners and RBFF to increase the awareness and involvement in fishing and outdoor activities. We are all responsible for passing along these great traditions to future generations, and the time to take action is now,” declares Live Eyewear President, Kieran Hardy.
Following the proven design principles of the Cocoons over prescription sunglass collection, the Pro Series models are designed to securely and comfortably fit over a wide range of prescription eyewear sizes and shapes. The patented frames are constructed from extremely durable ballistic nylon and feature the scratch resistant, polarized UV400 Polaré® lens system that exceeds the highest level in lens quality, the Class 1 European Standard for optical clarity and performance.
Each Cocoons Pro Series sunglass model includes unique features that can’t be found on the original Cocoons sunglasses. These features include a Cocoons neoprene floating sport cord, hydrophobic and oleophobic lens coatings to repel water and grease, and Pro Staff trading cards featuring sponsored professional bass fisherman Ish Monroe and Mike Iaconelli.
The Cocoons Pro Series are available in a range of sizes with gray or copper polarized lenses. All styles feature adjustable Flex2Fit® temples that enable each wearer to custom contour the temple shape for an exact fit that is extremely comfortable and secure. All Cocoons Pro Series sunglasses include a neoprene case and microfiber lens cloth and feature a manufacturer’s limited lifetime warranty. MSRP $59.95.
For additional information on Cocoons over prescription sunglasses, visit www.cocoonseyewear.com, or contact Live Eyewear at (800) 834-2563. For additional information on the Anglers’ Legacy program, Take Me Fishing campaign and The Recreational Boating & Fishing Foundation, visit www.rbff.org or www.takemefishing.org.
